46% Say Social Media Now More Important Than Mass Media

November 29, 2021

While some of the hoopla surrounding Molson’s Facebook debacle was warranted - it also seemed to showcase that companies are looking at new and inventive ways of using social media for marketing as opposed to the traditional mass media approach. To this end Veritas Communications has just published a survey of Canadian citizens and business leaders (yes, before the comments start I know Molson is now American) with some results that certainly seem to back this idea up.

The full results can be found here [PDF], but for a quick overview it appears that one in two Canadian business leaders say social media is becoming more important that mass media. It doesn’t get more straightforward than that. 46% say social media tools like Facebook, YouTube, and blogs are becoming even more important that television, radio, newspapers and magazines.

Veritas also highlights the interesting fact that while 66% of the 444 businesses polled don’t think employees should be allowed to use any of these social tools at work, 34% thought it was very important for their employees to participate in and understand the medium. I would expect these numbers to level out and perhaps even swing in the opposite direction as business networks like LinkedIn continue to grow.

As I said at the end of my Molson/Facebook piece and these results seem to back up, we should expect to see a lot more social advertising going forward.

Via ParisLemon

British TV Rivals Team Up For Joint Online TV On-Demand Service

November 27, 2021

TechCrunch report:

British TV networks the BBC, ITV and Channel 4 will launch a new joint online TV on-demand service that will provide a one-stop shop of content from all channels.

Shows available will include locally produced content and possibly US and other non-British content as well. Like existing online offerings from the networks it is presumed that the service will be available to residents of the United Kingdom and Northern Island only.

The BBC has had ongoing problems with its iPlayer service which faced delays and budgets blowouts, then came under attack for being available to Windows users only.

Echostar/DISH to Enter IPTV Business

October 23, 2021

Echostar/DISH announced their intention to enter the IPTV marketplace, targeting telcos and rural cable systems with an IPTV MPEG-4 transport solution, branded as ViP-TV. ViP-TV General Manger Daniel Daines tells Telecompetitor, “Our solution will allow our partners to offer a DISH Networks television experience to their subscribers, utilizing a DSL or FTTH broadband network.” The announcement is sure to shake up the increasingly competitive IPTV transport/head end in the sky solution landscape. ViP-TV will offer 300 channels, including local broadcast signals from 165 local designated market areas (DMAs). The ViP-TV programming suite includes ViP-Premier™, which offers 100 channels of national cable networks, ViP-HD™, which offers 40 channels of high definition programming; ViP-Movies™, a menu of 40 popular movie services; ViP-Latino™, offering 30 Spanish-language programming services; and the ViP-International™ programming package, providing 30 programming channels in 10 different languages. When asked about the impact of ViP-TV possibly slowing down DBS subscriber growth, Daines replied “We’re ok in slowing the growth of [direct to home], provided we replace it with ViP-TV.” ViP-TV has secured transport rights, but will work with third party content aggregators for content affiliation rights.

Daines is giving ViP TV a fairly aggressive timetable – “paying customers by January” - seems very optimistic.

Via telecompetitor

IPTV and I-TV on potential collision course

October 11, 2021

IPTV could be on a collision course with the Internet TV services being offered by the likes of Joost and Babelgum, according to a senior executive at IBM.

Speaking at the Broadband World Forum in Berlin yesterday, Rob Van Dem Dan, the European telecom leader for IBM, said there are a number of potential collision points between telcos offering IPTV to their customers and Internet firms launching video-based websites.

One issue is distribution, which has already sparked arguments in the U.S. about so-called “net neutrality” — whether telcos should be free to filter traffic travelling over their networks and make Internet companies pay for a prioritized service.

Read the rest on telecommagazine

Sony’s PlayStation 3 to double as IPTV set-top-box

October 11, 2021

Sony hasn’t exactly been shy about expanding the capabilities of its PS3, and according to new reports from The Korea Times, even more non-game-related goodness will be headed its way. Apparently, KT (Korea’s primary telecom operator) and Sony will “launch an internet-based TV service in November that runs on the PlayStation 3 game console,” and as expected, the machine would act as a set-top-box for KT’s IPTV service (Mega TV). Reportedly, neither company was willing to disclose pricing information (or any additional details, for that matter) just yet, so it looks like we’ll be forced to play the wait-and-see game for now.

Source: engadget

So both major console are stepping into the IPTV offering now.

Microsoft adding Internet TV support to Windows Media Center

September 8, 2021

OK, OK, this is old news (3 days old) ;-)… but here it is none the less. Apparently I overlooked this one in the recent Microsoft CEDIA EXPO 2007 announcement:

Internet TV for Windows Media Center

The number of content providers delivering video over the Internet continues to grow, and Microsoft is supporting this by adding a new Internet TV feature to Windows Media Center. Microsoft said its Internet TV service will be available for all Windows Vista Home Premium-and Windows Vista Ultimate-based PCs in the U.S. This new capability will allow a range of video content to be streamed to any Windows Media Center or Extender in the connected home. Further details will be announced at the DigitalLife event in New York on Sept. 27, 2007.

“This combination of unprecedented partner support, new products and services, and the first-ever Windows Media Center install contest, along with our presence at CEDIA EXPO, proves our commitment to the custom install channel,” Evans said. “Working together, we can bring the vision of the digital home to its fullest potential.”

[Source: Microsoft]

LiveStation now open for general public trial

September 6, 2021

LiveStation just updated their website. You can now signup and trial the new streaming P2P application. A new version of the client (1.0.63.2) is also available for download. LiveStation has not published yet a list of changes for this release.

LiveStation will offer a wide range of radio and television channels. The emphasis will be on quality as much as quantity. That means national networks, not just special interest services.

Read more

IPTV is going to kill the internet?

August 14, 2021

I highly doubt the internet is going to collapse due to large amount of “Internet Protocol TV” traffic. YouTube has already been chewing a lot of bandwidth and the internet has not yet slowed down because of it. ;-)

If any thing this will give opportunity to ISP to change their pricing model and buy more network gear to increase bandwidth capacity between themselves and their clients.

Competition should take care of price gouging ISPs (I hope).

Below is a summary of the TechCrunch post:

European ISPs are up in arms over the BBC’s new online TV player, iPlayer. Concerns from service providers such as Tiscali and companies like Carphone Warehouse center around, of all things, a fear of the BBC’s player being too successful and pounding their networks during peak hours.

As the Financial Times reports Mary Turner, CEO of Tiscali UK says, “The internet was not set up with a view to distributing video. We have been improving their capacity, but the bandwidth we have is not infinite”.

Add to this concerns over Joost’s ability to compete head to head on quality with other online video providers and it paints a poor picture for TV getting online.

We’re due for an upgrade in the U.S. The U.S.’s top broadband speeds actually lag behind other OECD countries. Japan’s surfers can connect to the internet on a 100 Mbps Ferrari compared to the U.S topping out at a 40 Mbps 1970’s hatchback.

[Via techcrunch]

DamnChannel, yet another IPTV player

August 1, 2021

There has been some buz today regarding mydamnchannel.com.

My Damn Channel is an entertainment studio and new media platform created to empower artists to co-produce, distribute and monetize original, episodic video content. Programming is created by artists for the My Damn Channel site and for syndication on today’s most heavily-trafficked online communities and social networks. My Damn Channel gives its artists 100% creative control to develop their own brands and new storylines. My Damn Channel produces a diverse array of programming and… blah, blah, blah. Are you still reading this crap? This is the web age. People don’t read anymore.

MyDamnChannel web site is pretty nice and well worth a look!

Joost not so fast, TV not moving to the web just yet

June 19, 2021

The prevailing fear of the complete transition of television content to the Internet — and the horrible impact this will have on television advertising — is just plain wrong.

Thankfully, with the move to digital in 2009, along with the arrival of new technology systems that will build on the legacy of television advertising, the advantages that television on the Internet has for advertisers will evaporate.

So, beyond security problems and having to pretend watching “Heroes” on a small computer monitor is just as good as watching it on an high-definition TV, new “television-killing” Internet portals have nothing that television will not be able to offer advertisers in only a short time.

[Via Mediapost]

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