Google Ends Paid Google Videos

August 10, 2021

On January 7 2006 Google announced a video store service on top of Google Video. You were able to purchase videos such as NBA games, Charlie Rose interviews, or shows like CSI: Crime Scene Investigation (in the US at least).

In an effort to improve all Google services, Google will no longer offer the ability to buy or rent videos for download from Google Video, ending the DTO/DTR (download-to-own/rent) program. To fully account for the video purchases made before July 18, 2007, Google is providing current users with a Google Checkout bonus for $2.00.

[Via GB]

Latest rumour: Google to buy Apple

June 21, 2021

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Scepticism about the launch of the Apple iPhone is growing, and it isn’t helping the Apple share price. What a coincidence that exactly as things get tougher in the stock market, rumours start appearing that will “cause a 40 per cent premium on the Apple share price”!

The rumours simply say that Google may buy Apple.

The original idea is buried deep in a New York Magazine hagiography of Jobs by John Heilemann, mostly saying how the appearance of failing physical health actually marks his ascendance to a Higher Plane of guruhood.

[Via channelregister]

Apple and Google are ready for the battle of your digital life

June 20, 2021

Have you noticed how Apple and Google have been teaming recently? All the pieces of the puzzle are falling in place for both of them to conquer your digital life. Steve Jobs has pulled a “Bill Gates” on Microsoft with it’s successful partnership with Google. In case you did not know, Microsoft success was in major part due to it’s ability to partner with other company to gain more and more market share.

But Microsoft appear to have missed on the great opportunity of partnering with Google. They where blinded in engaging an enemy they just did not knew how to fight. Meanwhile Steve Jobs appear to have learned from Microsoft past success and decided that fighting Google was not the answer to the problem.

Instead, Apple decided to partner with Google. After all, Apple has always had the touch to produce great looking hardware that was easy to use and appealed to the mass. Google, on the other hand, had the data Apple needed to fuel it’s innovative applications. The wedding was celebrated on August 29. 2006 when Google CEO Dr. Eric Schmidt joined Apple’s Board of Directors.

Since then Apple and Google went on secretly developing applications that would run on both the iPhone and Apple TV.

The iPhone got an integrated Google search, Google Maps, Google mail and the recently announced YouTube video application.

The Apple TV got it’s 1st interactive application as the YouTube video option in the update release on June 20, 2007.

Playback of YouTube video on both the iPhone and Apple TV became possible when Google decided to change it’s choice of Flash Video codec for YouTube to the more standard h.264 codec supported by the Apple hardware. This is clearly just the beginning of a great relationship. It is likely that more Apple/Google applications will emerge in the months to come… and not just for the iPhone and Apple TV.

One could easily speculate that the next OS upgrade of Apple will include more and more Google integration. This could come in the form of YouTube video integration in the new OS X Leopard Front Row application. In fact Leopard Front Row has become similar in features to the Apple TV.

If you think of it, Apple and Google are most likely getting ready to conquer you Living Room, Office, Bedroom, Loft, etc. All that is needed now is for Google to announce content partnership with major networks. Once Google has the content Apple will provide the interface that everyone will love to use. Throw in the mix a few in-line ads and you get the perfect platform for video on demand distribution.

Joost, Babelgum and others better watch out. The day Google announce major content partners for YouTube the race for the living room will be over. At the end it will come down to who can better provide the best content to the users in a pleasing to use package. Both better start working on improved hardware platform with proper interface that can be easily used with a remote control from a couch. Neither have this at this point… but Apple and Google already have their foot in the door… and the opening is getting wider and wider day after day.

The latest move of Apple in the Windows browser space is most likely part of the plan. Safari for Windows gives Apple the control they need on the environment to better display and play YouTube content… and content is king, especially in the digital space.

What else might you expect from the Apple/Google partnership? A secret feature for the iPhone that will allow direct video capture in h.264 and upload to YouTube. All your YouTube followers can then watch your video almost instantly… And when you come back home you can watch it on you PC, Mac, Video iPod or TV (via the Apple TV). This would certainly be a big ticket item for all the youth out there.

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Apple .mac hosted service moving to Google announcement next monday?

June 8, 2021

Cloud computing is the hot new thing in the world of technology right now; Apple is a complete laggard; and it knows it needs to fix it.

Apple makes beautiful hardware, but it hasn’t improved on .Mac, its cloud based storage offering, in years. Meanwhile, Google runs cloud based hardware and software better and cheaper than anyone in the world right now.

And the hints from Eric Schmidt, Google’s CEO and Apple board member and from Apple boss Steve Jobs point squarely in that direction. Jobs’ response to .Mac’s whithered state? “stay tuned.”

[Via blog.wired.com]

Peter Gabriel Launches We7 Music Service

June 6, 2021

Rock star Peter Gabriel has launched a new music download service that will offer free music – but it comes with a price: It comes with ads.  As the download business tries to establish a model that can really work to everyone’s benefit, Gabriel, whose career stretches back to being lead singer with Genesis in the early 1970s, feels this could be the way forward.

“A lot of people under the age of 30 do not buy music anymore, and I think record executives are noticing their kids doing what every other kid is doing, and they, and artists, have to say, ‘how do we deal with this?’  Established artists like me are going to find all sorts of ways, and you shouldn’t worry about us.

[Via DigitalTrends]

New Pricing Model Rolls Out Today at Yahoo

June 4, 2021

Yahoo Search Marketing is rolling out a new feature that Yahoo think will help enhance the quality, potentially reduce the cost and increase the value of traffic to advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from web publishers large and small that display ads.

Previously, advertisers were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, advertisers may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by distribution partners.

Advertisers click charges may be discounted based on the quality of traffic they receive. Some may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.

[Via ysmblog]

Are Google and Salesforce going to be partners?

June 4, 2021

Salesforce has scheduled a press conference tomorrow to announce a strategic partnership with a “leading Internet company based in the Bay Area.”  But whatever the announcement is, assuming the partner is Google, it will send a strong signal to Microsoft: Google and Salesforce are aligning against the Washington giant.

Google has known for years that they need a real sales staff to get distribution of their products.  Salesforce has a huge telesales team and a smaller direct sales team pushing their products to the enterprise quite effectively.

In the near future users will be able to use Gmail and Google Docs & Spreadsheets offline, with full read/write functionality.  The combined entity will be able to offer fully functional offline applications for email, office, and CRM (I’d expect Google to use Gear to quickly create offline versions of Salesforce CRM and App Exchange).

[Via TechCrunch]

AdSense is Coming to Google Maps

June 4, 2021

Soon, the bubbles that open when you click them will become much more interesting, but they’ll also carry ads. Google’s latest feature for Google Maps, called Mapplets, will enable developers to build applications within Google Maps, and add advertisements right into them.

At Google’s Developer Day conference in London, Andrew Eland, a software developer at Google, has given a presentation of how the new technology works.  Publishers will be able to add images and text into them, but it will also be possible to add more complex applications (think Google Gadgets), which will allow for some interesting combinations.

We can expect more interactivity and some cool features on Google Maps, but since it will be possible to make Mapplets activate on a simple mouseover, we can also expect ads jumping in our faces while browsing the maps.

[Via Mashable!]

Google Launches Streetside View

May 29, 2021

This is really awesome technology. Its a street-view, that in certain cities, will let you get a street side view of the area you are currently in. They are working with Immersive Media, a company that has an eleven lens camera capable of taking full, high-res video while driving along city streets. The Google Maps implementation only lets you pan along the ground, but their full viewer lets you look up at the sky as you view their video.

Google is using “Keyhole Server 2.4″ in the server and wonders if this will be available in Google Earth soon. Decompiled the source code for the flash viewer revealed several other discoveries listed on his blog post.

The new feature does not appear to be available around the globe just yet.

I can imagine Google selling virtual advertisement space in this Streetside view and make even more revenue this way… like virtual billboards that could dynamically change over time.

[Via oreilly]

Google testing AdSense Video Ads

May 23, 2021

Today website content is much more than just text – it’s also video. As the importance of online video increases, we think it’s important to deliver users relevant video ads, give advertisers a new way to reach customers online and help publishers earn additional revenue from their video content. Starting today we will begin an in-stream video ads test with a small group of US publishers and advertisers to help us learn the easiest and most scalable way to deliver ads to online video content.

Publishers will now be able to insert high quality, relevant in-stream ads that enhance their video content while maintaining a positive user experience. It also provides broader distribution for participating publishers, and an effective way for advertisers to reach their target customers with rich, engaging messaging. This test represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it.

The details:

The test will run on participating sites throughout the network.

As with current AdSense publishers, revenue will be split between the website publisher and Google. The exact revenue share is not being disclosed.

The advertisements will play on the publishers’ Flash players, not on YouTube or Google Video hosted videos.

Publishers can select which videos to monetize and track their performance using AdSense. They can also choose where the ads will appear within the videos.

Ad creatives, which can be no longer than 30 seconds, can be made skippable for users.

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