Warner Bros. Entertainment going exclusively Blu-ray
January 4, 2008
(January 4, 2008 – Burbank, CA) – In response to consumer demand, Warner Bros. Entertainment will release its high-definition DVD titles exclusively in the Blu-ray disc format beginning later this year, it was announced today by Barry Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.
“Warner Bros.’ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Meyer. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”
Warner Home Video will continue to release its titles in standard DVD format and Blu-ray. After a short window following their standard DVD and Blu-ray releases, all new titles will continue to be released in HD DVD until the end of May 2008.
“Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices,” said Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment. “Today’s decision by Warner Bros. to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner.”
“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” said Tsujihara. “Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience. Warner Bros. has worked very closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future.”
Blu-ray Disc Specification Change Threatens Current Players
April 3, 2007
The Blu-ray Disc Association has mandated that all players of the format released after October 31 must adhere to a specific feature set that is currently not standard for today’s hardware. All Blu-ray Disc players after the fall date must support BD Java, a programming language for Blu-ray Disc media used mainly to deliver picture-in-picture for in-movie commentary and special features.
“Blu-ray player requirements and BD-Java specifications have been gradually changed over and over again, which has caused a good amount of grief for player manufacturers,” said optical storage analyst Wesley Novack. “The new specification and requirements will ensure that all Blu-ray players manufactured past October will be able to support the full range of BD-Java capabilities, including picture in picture and more.”
Novack continued, “This might be bad news for early adopters who have already purchased a player, but it will not prevent them from playing back future Blu-ray movies. Owners of first generation Blu-ray players will probably not be able to use the full range of interactive features available on future Blu-ray Disc titles.”
Owners of current Blu-ray Disc players who are concerned about the future utility of their hardware are assured by manufacturers that current players won’t be made completely obsolete with the new standard.
“As is common in new format introductions, future products will include some additional features such as picture-in-picture,” said Philips VP Marty Gordon to Video Business.
HDi, an XML-based format developed by Microsoft and Toshiba, is mandatory on all HD DVD players and enables picture-in-picture special features to run alongside the feature length film.
The studio released Mission: Impossible 3 on both HD DVD and Blu-ray, though the HD DVD version features a video picture-in-picture commentary, while the Blu-ray version does only with audio.
Source: http://www.dailytech.com/article.aspx?newsid=6702
