Bell Mobility iPhone 3G and 3GS details

Effective date:

November 2009

Offer Description:

Bell is committed to providing its clients the newest and most exciting devices, including the Apple iPhone 3G and 3GS – making Bell’s smartphone portfolio best-in-class.

Bell clients will soon be able to enjoy one of the most sought-after smartphone experiences, with unparalleled access to applications, web browsing, and digital content – all on Bell’s HSPA+ network.

The iPhone is a revolutionary mobile phone, widescreen iPod, and breakthrough Internet device in one. It offers desktop-class email, an amazing Maps application, and Safari — the world’s most advanced mobile web browser. As well, so much more is available at your fingertips with access to over 85,000 apps available from the App Store.

Key Dates:

• SKU Opening: ready for ordering on Product Zone on October 15, 2009.
• Shipping Date: will begin shipping to all stores week of October 30, 2009.
• Launch date: November, 2009 – exact date to be communicated in a later communication.

The feature highlights of the iPhone 3G and 3GS are:

• Operate on Bell’s HSPA+ network and supports HSPA/UMTS/GSM/EDGE networks worldwide.
• Tri-Band: 850 / 1900 / 2100 MHz HSPA/UMTS.
• Quad-Band: 850 / 900 / 1800 / 1900 MHz GSM/EDGE.
• Speeds supported for iPhone 3GS – up to 7.2Mbps (iPhone 3G – up to 3.6Mbps)
• Global Roaming – Use your iPhone in over 200 countries worldwide.
• Revolutionary Mobile Phone:
• iPhone redefines what you can do on a mobile phone. Tap a number to make a call. Scroll through your contacts with the flick of a finger.
• Great Widescreen iPod:
• iPhone is an equally brilliant iPod. Enjoy music, movies, and more on the 3.5-inch widescreen display and browse by album artwork with Cover Flow.
• Breakthrough Internet Device:
• iPhone uses fast 3G and Wi-Fi wireless connections to deliver rich HTML email, Maps with GPS, and Safari — the world’s most advanced mobile web browser.
• App Store:
• Once you discover the App Store, you’ll see how applications can make your iPhone do just about anything. Choose from tens of thousands of apps, then download your favourites with a tap.

The table below outlines the features, camera type, available colours, and memory capacity of the iPhone 3GS and 3G:

The iPhone box includes:

• iPhone,
• Earphones with remote and mic,
• Dock connector to USB cable,
• USB power adapter,
• Documentation, and
• SIM eject tool.

Note:

• SIM cards will be affixed to the outside of the box.

Cellebrite Phone Transfer Tool:

The iPhone requires cable #110. Please ensure that your store has cable #110; otherwise, you cannot do a Phone Book Transfer to the iPhone. Corporate stores can order cable #110 via ARIBA. Dealers/National Retail can order cable #110 via Product Zone. Updated Cellebrite software that supports the iPhone and all other HSPA devices that will be launched in November/December will be issued within the next week.

Please note that this communication is intended to provide information for ordering product. All policies, procedures, and LTO pricing (if applicable) will be communicated in a later communication.

The table below outlines the pricing and agreement rebates for the iPhone 3G – 8GB:

The table below outlines the pricing and agreement rebates for the iPhone 3GS – 16GB:

The table below outlines the pricing and agreement rebates for the iPhone 3GS – 32GB:

Always refer to the latest Pricing Grid for complete and most up to date pricing information, including LTO promotions.

The table below shows the English and French description and the SKU of the iPhone 3G and 3GS:

Bell strategy:

• Bell is committed to providing clients with the newest and most exciting devices.
• The iPhone completes Bell’s full suite of ‘gotta have’ smartphones ranging from all the best brands.
• The iPhone drives hardcore and casual consumers alike into Bell stores.
• Brand association with Apple helps speak to and appeal to younger, tech-savy, Gen-Y transitioners – a great opportunity for Bell to increase market share in that segment.