A new initiative has been launched by Livestation, the destination for live TV online designed to help large-scale charity appeals to broadcast their calls for donations to a global audience during times of crisis and emergency. The channel will feature a line up of the current crisis appeals and will be available free of charge to all major charity organisations when required. The aim is to increase the visibility of charity appeals as much as possible through the use of Livestation’s broadcast technology over broadband.
The first appeal being screened is by the Disasters Emergency Committee (DEC) for aid for those who have been injured and lost their homes in Gaza.
According to the DEC, thousands are now struggling to survive with limited food, fresh drinking water and medicines.
The call for help, which is now running a the new Live Appeals channel on Livestation, is asking for donations of £25 for warm blankets or £50 for a food parcel, which DEC says will last a family for a month.
Charities are invited to approach Livestation to use this facility, which will be offered free-of-charge as part of Livestation’s contribution to the cause being promoted.
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- BBC and the Gaza appeal (bbc.co.uk)