Joost going live in China
July 23, 2021
Internet television service Joost and TOM Group Limited, one of the leading Chinese media conglomerates in Greater China, today launched a joint venture to bring a full Joost offering to the region of Greater China.
Set up by Kazaa and Skype founders Janus Friis and Niklas Zennstrom, Joost burst onto the scene in the United States in 2007 as a high-profile free video service.
TOM Group’s majority shareholder, Hong Kong tycoon Li Ka-shing (as shown in picture), owns a minority stake in Joost. Tom Group was founded in October 1999 as a joint venture between Hutchison Whampoa, Cheung Kong Holdings and other investors.
The venture will offer Chinese-language programming over the Internet and has launched the site at joost.tom.com. Joost and Tom source programming from within China and has about 16,000 hours of Chinese programming. They also secured deals with several established content providers including CCTV, China Record Corporation, BTV Media, Huayi Brothers Media Group and Warner Home Entertainment.
Ken Young, CEO and executive director of Tom Group, said the alliance with Joost will enhance and increase the company’s range of internet services.
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