NBA “Instant Classic” Games and Highlights to be Featured on Joost

December 17, 2021

NEW YORK – December 17, 2021 – The National Basketball Association (NBA) and Joost™ today announced the launch of the NBA Channel on Joost, the world’s first broadcast-quality Internet television service. The new channel will provide fans around the world with viewing access to “Instant Classic” NBA games and video highlight packages for the remainder of the 2007-08 NBA season.

As part of the new relationship, the NBA Channel will feature complete replays of memorable NBA games, including the Los Angeles Lakers’ Kobe Bryant’s 81-point game against the Toronto Raptors on January 22, 2006, and the Cleveland Cavaliers’ LeBron James’ sensational performance in Game 5 of the 2007 Eastern Conference Finals against the Detroit Pistons, in which he scored the Cavaliers’ final 25 points to lead his team to a 109-107 double-overtime victory.

“The NBA is always looking to further engage our fans around the world and expand our digital offerings with innovative products like Joost,” said Attila Gazdag, senior vice president of global media distribution for the NBA. “With the new NBA Channel on Joost, we offer our fans yet another platform to experience all the action of the NBA in a full-screen, high-quality environment.”

Along with Instant Classics, the NBA Channel on Joost will include a wide variety of “Top 10” lists from the NBA Video Vault. The NBA Channel will be updated with new programming throughout the season.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost said, “The style, the athleticism and the talent of the NBA thrills fans around the world. The NBA has an exceptionally engaged fan base. By making games, highlights and shows available on Joost, the NBA is ensuring that its fans can enjoy the action where they want, when they want, while simultaneously interacting with other fans from around the world.”

Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global television distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

About Joost™ Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video content to viewers for free. Joost features more than 250 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.

To learn more about Joost, visit

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007–08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 77 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; gets more than half of its visitors from outside the United States.

As fans witness tremendous performances on the court, some of the NBA’s most significant efforts occur off the court. NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including UNICEF, Reading Is Fundamental, Habitat for Humanity, Boys & Girls Clubs of America, Feed the Children, Special Olympics, KaBoom!, Make-A-Wish Foundation and many others.

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