North One Television expanding its relationship with Joost

December 6, 2021

FM2007 PREVIEW: All3Media-owned UK indie North One Television is expanding its relationship with internet TV service Joost after receiving “surprising” returns from the start-up’s first ad revenue pay-outs to its content partners.

North One has created channels on Joost based around motoring magazine programme Fifth Gear and The Gadget Show, both of which it produces for UK terrestrial Five.

The firm was one of the first to be involved in Joost beta-testing and is now exploring further opportunities after receiving promising initial payments from the platform following the introduction of advertising and its public launch in the autumn.

Speaking ahead of his appearance at C21’s FutureMedia Conference 2007 at BAFTA in London next week, North One head of commercial programming John Nolan said the amount of revenue to come back was “surprising.”

“I can’t tell you the figures but I can say we’re very pleased with them, and as a result we’re reviewing and expanding our relationship with Joost across a number of areas of programming in multiple territories,” Nolan told C21.

Joost CEO Mike Volpi will also be among the speakers at FM2007 on December 13, where he is due to provide an update on the company’s latest developments.

Volpi will also offer his perspective on Kangaroo, the online video-on-demand joint venture confirmed last week by BBC Worldwide, ITV and Channel 4. BBC Worldwide director of digital media Simon Danker will also be among the speakers.

For more on the FM2007 agenda and to register your attendance click here.

Source: c21media

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