JoostTeam

Backchannelmedia’s patent pending technologies link the TV and Internet platforms leveraging existing technologies already deployed in a significant portion of American homes. The Backchannelmedia solution employs the TV remote control, which enables a consumer to opt-in and ‘click through’ from TV and access deeper content and advertiser information from the consumer’s favorite Internet web sites. This convenient and intuitive consumer touch point bridges the gap between the TV and Internet worlds through the “tagging” or “bookmarking” of TV content. “Backchannelmedia’s unique technology will shape the future of TV advertising,” said Erwin Ephron, media guru, and author. Backchannelmedia and the digital transition will redefine the TV advertising platform.”

Backchannelmedia’s technology will integrate the direct marketing, Internet advertising and television advertising industries into one platform. By enabling the tracking of actual TV advertisement responses and TV initiated content downloads from the Internet, Backchannelmedia allows for a quantum jump in marketing accountability. The technology will link sales data and responses directly back to the TV platform.

Products can be ordered securely through existing consumer friendly Internet web sites with the simple click of the TV remote. It will be a win-win for the TV, Internet, ad agencies, advertisers, and especially consumers.”

About Backchannelmedia Inc. Boston based Backchannelmedia Inc., was founded in 2000 with the belief that television advertising should become accountable. Backchannelmedia is currently designing a complete “continuous loop” system that merges direct marketing, Internet advertising, and television advertising industry into one platform driven by automated, optimized targeting and actual television consumer response results.

Via Pehub