Broadcasters losing revenue due to technical issues
New research from Vividas today reveals that issues including complicated set up, slow to download files and crashing content are costing broadcasters up to £50,000 a year.
These technical issues are cited as a major barrier to consumer take-up of watching video online.
The research also shows that poor picture quality and incomplete downloads cost a quarter of broadcasters up to £10,000 in customer refunds and the resolving of IT issues. Playing a full-sized, downloaded file on an average home computer can often crash the system, requiring re-starts and the re-loading of content from scratch. Delivery issues can only rise as consumers continue to scour the net for video.
Andrew Wilding, European CEO at Vividas said: “We were surprised at quite how much revenue is lost through technology issues for online video. Unless broadcasters improve their technology soon this cost will only increase as consumer demand rises.
Via broadcastbuyer