MOJO JOINS JOOST™
MOJO Line-up Kicks Off with Three Sheets, After Hours with Daniel, King of Miami and Uncorked with Billy Merritt
New York—October 22—MOJO, the high-definition channel created for upscale men, has concluded an agreement with Joost™, announced David Asch, senior vice president, Programming & New Media, iN DEMAND Networks, parent company of MOJO. Beginning this month, original MOJO programming can be watched on Joost, the world’s first broadcast-quality internet TV service. A selection of MOJO’s most-popular shows – Three Sheets, After Hours with Daniel, The King of Miami and Uncorked with Billy Merritt – will be available on Joost, with additional content added on a monthly basis.
“Today’s savviest media consumers are looking for high-end, cutting-edge entertainment on a number of digital platforms. By partnering with Joost, we offer MOJO fans the ability to watch some of our most identifiable original series on one of the Internet’s leading video destinations,” said Asch.
Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, “MOJO programming is a great fit for Joost because it provides an edgy, intelligent look at activities for adventurous, upscale men. As an online entertainment platform, our goal is to bring our audience a wide range of compelling content across every category, and MOJO’s distinctive shows are a great addition to our catalog.”
MOJO programming available right now on Joost includes:
- After Hours with Daniel: Celebrated chef Daniel Boulud collaborates with other chefs after hours.
- Three Sheets: A hilarious pub-crawl hosted by Zane Lamprey.
- King of Miami: Comedian Dave Hill attempts to become the hippest person in Miami.
- Uncorked with Billy Merritt: Merritt, a beer kind of guy, learns all about wine.
Additional MOJO originals that will be added to Joost include Wall Street Warriors, Pressure Cook and Test Drive, among others.
About MOJO (www.mojohd.com) MOJO was created exclusively for the discerning upscale male, with attitude, wit and style, and became the network name as of May 1, 2007. Formerly INHD, it has been a pioneer in hi-def television since 2003, and is among the most widely distributed HD networks on cable. It consistently earns high marks from HD viewers for the pristine quality of its 1080i picture and 5.1 sound and ranks as a viewer favorite. Original shows are about wide-ranging men’s interests including high tech, finance, comedy-reality, adventurous travel, music, cuisine and spirits. Other programming includes high profile professional and college sports, movies, concerts and big events. The network is 100% high definition and available as part of the HD offerings from Comcast, Time Warner Cable, Cox Communications, Cablevision, Charter Communications Inc., Bright House Networks, Mediacom, Patriot and others. MOJO is owned by iN DEMAND Networks, whose members are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment – Advance/Newhouse Partnership.