JoostTeam

paidContent: UK interviewed Mike Volpi, Joost CEO. Here is an excerpt from the interview transcript:

Jointly started as the secretive “Venice Project” by Skype founders Niklas Zennstrom and Janus Friis in 2006, Joost is amongst the emerging rash of internet TV distribution channels. With some 250 channel partners from MTV to Australian Food TV, the company arrived at the Mipcom TV content market and conference to announce the addition of ITN – and told us of plans to add live programming in 2008. In an interview with paidContent:UK, CEO Mike Volpi, the former Cisco exec who moved to England with his family this summer to head up Joost’s London HQ, talked about this new network’s approach.

I was speaking with the CEO of another internet video company who is of the belief that the thing that works best on a desktop or on a laptop is short-form clips, people don’t want to consume long pieces of content in a lean-forward mode – maybe they’ve been at their desk working all day. But it seems like Joost offers a lot of long-form clips, including movies. Would you agree – what works?

Read the rest on paidContent: UK