Google AdSense Video Units

October 9, 2021

Google released a new type of ad / content channel: “video units.” Basically you get the chance to embed certain YouTube videos into your website via some snippet, either by picking from an available channel (or feeding Google your preferred categories and keywords), or by allowing Google to automatically target the content to your site. Then, above the video there will be a graphic AdSense banner ad, and in the video itself, different text banners will be displayed during playback. Right now, Google says video units are only available for the US. Check your Google AdSense -> AdSense Setup tab to see if they’re included for you. If you decide to include video units on your site and visitors click on the ads in them, 3 parties make money: 1) you as webmaster who provides the channel space, 2) the video creator, 3) Google.

Ads are best when they’re not annoying, yet the video is wrapped in two big ad areas fighting for attention, both using transitionals to show different ad segments; this is a far step from the minimalist ad approaches of Google’s past, and much less obtrusive than the old, more tasteful YouTube ads we saw (which were only showing one ad into the 15th second of the video).

Via blogoscoped

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