MLB.COM TEAMS UP WITH JOOST

Baseball fans can watch MLB postseason games and highlights on-demand via Joost

NEW YORK – Sept. 27, 2007 – Joost™ announced an exclusive partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today. The agreement grants Joost the rights to make on-demand game broadcasts and highlight clips from the 2007 MLB postseason, including the World Series, and Daily Rewind, an MLB.com produced daily highlight program, available on its streaming video distribution platform to a global viewing audience.

“The baseball postseason, concluding with the World Series, truly embodies the greatest aspects of the game and engages an international audience,” said Kenny Gersh, senior vice president, business development, MLB Advanced Media. “Our partnership with Joost allows us to continue to reach baseball’s increasingly growing global fan base by providing them with free on-demand broadcasts of every game from the most dramatic and emotionally-charged month on the baseball calendar.”

The Daily Rewind program, a 30-minute program that features highlights from all the championship action on and off the field, will be streamed on Joost domestically and internationally, outside of Japan, on a daily basis. In addition, within 24 hours of their initial airing, Joost will begin streaming games on-demand from the Division Series, League Championship Series and World Series around the world, outside of the U.S. and Japan. All games and shows will be available on Joost for one month.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, “Baseball brings friends and families together, and we have a unique opportunity to connect fans around the world on Joost while they watch these games and highlights on their time, on demand, online. This is a great partnership between Joost and MLBAM that will delight our users.”

Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

For more information or to sign up for Joost, please visit www.joost.com.

About Joost
Joost provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video content to viewers for free. Joost features more than 250 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.

About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the Web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video Webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other Web site in the world.

Source: Joost

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