CFL content find a place on Joost

September 27, 2021

The Wildcard Sports Network to broadcast Canadian Football League content from the 2007 season

TORONTO, CANADA and DUBLIN, IRELAND (CFL) — Wildwave, a leading provider of mobile digital entertainment and the Canadian Football League, today announced their plans to carry CFL content on Joost, the world’s first broadcast-quality Internet television service. The CFL action will be featured on Wildcard Sports Network, the new Sports Channel from Wildwave. The CFL will become the first league in the world to be carried in season on Joost.

Joost provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits, to bring an unprecedented selection of video content to viewers anytime, anywhere.

“We’re delighted to be launching Wildcard Sports Network with CFL content”, says Stephen McCormack, CEO of Wildwave. “There is a huge pent up demand for Canadian Sports and the CFL in particular, across the World and with the launch of Wildcard Sports Network on Joost, with the CFL as our featured launch partner, we can now provide this compelling League’s most hard-hitting content to a worldwide audience on today’s most advanced Internet TV platform.”

“Partnering with Wildwave and Joost allows us to extend our reach with fans in North America and across the world,” said CFL Commissioner Mark Cohon. “We are excited to work with Joost as we continue to build on our commitment in offering fans content on as many platforms as possible and showcasing the excitement of our players and our game.”

The Wildcard Sports Network will feature hard-hitting and compelling video from the CFL each week and will include Plays of the Week, Game Highlights and the best action from the previous weekend’s games.

“This represents a major step forward for the CFL and for professional sports worldwide, especially as a strong addition to the Leagues mobile, broadband and other ‘non-traditional’ media offerings” says Tony Dillistone, Head of Development, North America for Wildwave “ We intend to promote the CFL very aggressively on the new channel and plan to introduce a range of exciting community loyalty-building and interactive features such as game listings, results widgets and fan-generated content over the coming months.

Joost users can watch the channel in continuous programmed mode or can skip to their favourite programs via the innovative menu system.

Founded by Janus Friis and Niklas Zennström, Joost claims to be the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

About Wildwave

Wildwave develops, distributes and delivers Digital Entertainment content for mobile devices. Wildwave specializes in content that is specifically made for mobile or is par-ticularly suited to the mobile audience. Focused on Mobile Video and Music, Wildwave has an extensive catalogue of content ranging from Hip Hop to Indie Music Videos, Real-tones & Full Track downloads to Independent short film, animation, extreme sports, lifestyle programming and magazine shows (movies, music, gadgets).

Existing clients include: Google, Sony, Joost, Vodafone, Cingular, Chorus, Telus Mo-bility, Nokia. O2, 3
For Mobile Carriers and Device Manufacturers, Wildwave can provide compelling con-tent for an ever-changing and evolving mobile marketplace.

For Content Owners, Wildwave can help develop existing content assets for mobile devices & markets and exploit distribution opportunities in US, Europe and Asia.

About the Canadian Football League

Building on a strong past toward a stronger future, the Canadian Football League (CFL) celebrates the best of Canada’s game with fans across the nation. The 95th Grey Cup will be played in Toronto, ON, on November 25, 2007.


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