Fox to offer TV free shows samples on iTunes

Written on September 21, 2021 by admin

The Fox-Apple deal is designed to expose iPod users to the upcoming season of new and returning prime-time shows. Executives with the News Corp.-owned network hope that free downloads of such shows as “Prison Break,” “Bones,” “American Dad” and “K-Ville” will entice viewers to watch later installments on TV or pay to download them from the iTunes store.

Albert Cheng, executive vice president of digital media for the Disney-ABC Television Group, said the partnership with AOL would provide ABC broader online distribution of such popular returning shows as “Lost” and new programs like “Dirty Sexy Money” and “Pushing Daisies” that premiere this fall. “ABC.com is a platform. The Fox-Apple deal comes as the broadcast networks scramble to raise awareness of their shows for the TV season that begins Monday.

Snaring marquee space on Apple’s iTunes store should help expose Fox’s shows to a younger and largely affluent audience, he said.

This is not the first time that free premiere episodes of network shows have been made available on iTunes. A year ago, NBC offered “Heroes” on iTunes. The show went on to become a big hit. “Our goals are alike,” Eddy Cue, Apple’s vice president of iTunes, said of the Fox deal. “Fox is interested in selling shows and getting people to watch them on TV. We are helping promote both the buying of shows and watching of TV. If people watch a show on TV, they are more likely to buy a download if they miss an episode.”

Source: LATimes

Sphere: Related Content

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>