CBS Audience Network Goes “Hyperlocal”

Written on September 11, 2021 by admin

CBS Interactive announced today that it is joining forces with CBS owned Television, CBS RADIO and CBS Affiliated stations to make the CBS Audience Network hyperlocal. “Leveraging CBS’s local footprint is a big step forward for the Network,” said Joe Ferreira, Senior Vice President and General Manager, CBS Audience Network. At the same time, CBS local sites gain direct access to CBS video content and boost engagement, while the CBS Audience Network benefits overall — receiving local content from the industry’s largest major market television and radio station groups.”

In addition to expanding the online syndication of CBS Entertainment, News and Sports content to local sites, today’s announcement will bring locally-produced programming from the Company’s owned and affiliated television and radio stations to the CBS Audience Network. Scott Blumenthal, Executive Vice President, Television, LIN Television Corp., and Chair, CBS Television Network Affiliates Association, commented: “Making CBS affiliates a significant partner in the CBS Audience Network is key to the Affiliate Association’s ongoing efforts to maximize the sales and promotion value of our local and network on-air and on-line assets, expanding the service and reach that each CBS affiliate provides to its audiences and its advertisers. The previously announced online partners making up the syndication side of the CBS Audience Network includes AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh. All CBS content on the CBS Audience Network is advertiser supported and free to the consumer.

Source: CBS Broadcasting Inc. / CBS Corporation

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