BEVERLY HILLS, Calif., June 4 /PRNewswire/ — NGTV (NO GOOD TV), the world’s largest producer of uncensored celebrity news and entertainment programming, and Microsoft’s Xbox are pleased to announce a marketing partnership tied to the highly anticipated HALO 3 video game exclusively for the Xbox 360 console. Through June 8, 2007, NO GOOD TV will be the only organized event in Southern California where celebrities can gather and play the beta version of HALO 3 prior to its official release on September 25, 2007. These in-studio face-offs will feature some of the hottest names in entertainment and will launch Game On…!, NO GOOD TV’s new uncensored gaming series.
“With NO GOOD TV’s focus on major pop culture events and a guest list of top tier talent, featuring HALO 3 on the debut of the video game series makes a lot of sense,” said Chris Di Cesare, Director of Creative Marketing for Microsoft. “The creative platform that NO GOOD TV offers provides a unique, fun, no-hold’s barred vehicle to showcase HALO 3 to a new audience.”
To celebrate the partnership with Xbox, NGTV will add a dedicated HALO 3 micro site to NGTV.COM prior to debuting the uncensored celebrity HALO 3 episodes of Game On … ! later this summer. The micro site will launch in late June with the first reveal of the stars who signed on to enter the HALO 3 arena at NO GOOD TV. Additionally, fans will be able to register for exclusive programming updates, special promotions and other tie-ins related to the HALO 3 episodes and the new Game On … ! series. Content produced as part of this deal will air on all NO GOOD TV platforms, including NGTV.COM, and select Microsoft Xbox sites.
“Our exciting partnership with Microsoft’s Xbox validates the power of our audience and is further evidence that NO GOOD TV is a premiere showcase for the biggest brands in the world,” said Kourosh Taj, Co-President and Head of Programming of NO GOOD TV. “We are thrilled to debut Game On…! with HALO 3, the world’s most popular video game franchise.”
HALO 3, the third installment in the best-selling Xbox game franchise, is a highly anticipated first-person shooter developed by Bungie Studios and published by Microsoft Game Studios for the Xbox 360 console. HALO 3 will conclude the current HALO story arc.
Spark Alliance Marketing, an NMA Entertainment & Marketing company, brokered the deal. NMA represents Xbox.
For more information about celebrity participation, please contact