The prevailing fear of the complete transition of television content to the Internet — and the horrible impact this will have on television advertising — is just plain wrong.
Thankfully, with the move to digital in 2009, along with the arrival of new technology systems that will build on the legacy of television advertising, the advantages that television on the Internet has for advertisers will evaporate.
So, beyond security problems and having to pretend watching “Heroes” on a small computer monitor is just as good as watching it on an high-definition TV, new “television-killing” Internet portals have nothing that television will not be able to offer advertisers in only a short time.
[Via Mediapost]
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