This week, Joost started publicly talking about getting equipment manufacturers to embed its video-playing software in TV sets and other consumer hardware. After all people want to watch the majority of their entertainment videos on that newly purchased 42-inch flat-panel screen that’s hanging on the wall in the living room.
New CEO Mike Volpi said Joost is a piece of software that can reside on a variety of platforms, including a television with an internet connection, a set-top box, a mobile phone, or in some alternative device that might come out in the future. Perhaps it’s coincidental that at a time Joost appears to be experiencing unexpected problems it also starts talking about embedding its player software in consumer hardware.
If Joost were to win the embedding battle for internet-delivered video, then Zennstrom and Friis will have seriously unsettled another major industry. Joost is still missing content from major producers, specifically NBC Universal, News Corp (Fox), and Disney. Disney and its ABC network have been keeping most of their goodies for their own Web sites and giving some to Apple, whose Steve Jobs is Disney’s largest shareholder.
[Via HappyBeggar]
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