JoostTeam

We’ve been developing improved content identification for months, and we’re confident that in the not-too-distant future, we’ll unveil an innovative solution that will work for users and content creators alike. Today we’re experimenting with video identification tools, and will share with you a few core principles driving our technology development, past and present.

We are beginning tests on an automated system to identify and match specific videos. The technology extracts key visual aspects of uploaded videos and compares that information against reference material provided by copyright holders. Many professional artists and media companies post their latest videos without telling us, while some home video-makers don’t want their stuff online. No matter how good our video identification technology gets, it will never be able to read copyright-holders’ minds.

If particular users repeatedly infringe copyrights, we terminate their accounts. Our upcoming video identification system will be our latest way of empowering copyright holders, going above and beyond legal requirements.

YouTube’s no-fuss upload lets video artists collapse the gap between the creative moment and its worldwide publication. In conclusion, a content management system has to have technology that provides high quality matching and detection, but it also has to apply business rules in ways that support the business objectives of partners while providing high quality user experiences. With the introduction of our video identification tools, YouTube will continue to be the leader in online video, and the premier destination for watching and sharing original videos worldwide.

[Via googleblog]