New Pricing Model Rolls Out Today at Yahoo
Yahoo Search Marketing is rolling out a new feature that Yahoo think will help enhance the quality, potentially reduce the cost and increase the value of traffic to advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from web publishers large and small that display ads.
Previously, advertisers were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, advertisers may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by distribution partners.
Advertisers click charges may be discounted based on the quality of traffic they receive. Some may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.
[Via ysmblog]