NBC coming to Joost

Today Joost added a lot of new content to is growing database (5781 programs up till now). Part of this new content was “CNBC – The Business of Innovation“. Since CNBC is the specialist sibling financial network of NBC is appears that a deal between Joost and NBC must have been concluded.

This is no surprise since it was revealed late last week in a Joost Network Presentation PDF file that NBC was looking at partnering with Joost in a similar way Viacom did earlier.

This could mean that shows like “The Apprentice”, “ER”, “Heroes”, “Medium”, etc could find a home on Joost. It would be no surprise then to see NBC Universal movies show up on Joost as well. This would be a fantastic partnership for Joost users and advertisers.

Let see when to official announcement is made. My guess is that it won’t take too too long.

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