ClickZ News: Joost Signs Major Advertisers
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Online video platform Joost has signed three-month contracts with a group of 31 big brand advertisers, including Procter & Gamble, Coca-Cola, Nike, General Motors and Visa. It will offer these marketers traditional units such as :30 mid-roll spots as well as unique formats, including a small digital overlay ad.
The Coca-Cola Company, HP, and Intel are advertising globally on the system.
Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, similar to station ID components in cable and broadcast TV. Clark said users can click the ads to get more information from advertisers, link to an external Web site or view another video on the platform; a movie trailer for example.
Joost is working with research firm Frank N. Magid Associates to test new ad formats, measure user consumption habits, and assess ad effectiveness. Joost proposes to deliver only one :30 spot per block of programming, usually long-format television-style shows. Joost offers a downloadable application, still in beta, that blends the high quality, sit-back video experience of television with the on-demand, self-guided experience of Web video.
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Source of summary: http://www.clickz.com/