Warner Music Group to Offer WMG Video Content on Joost
April 9, 2007
NEW YORK, NY — (MARKET WIRE) — April 09, 2007 — Warner Music Group Corp. (NYSE: WMG), one of the world’s leading global music companies, and Joost, a global video distribution service that combines the best of television and the Internet, today announced an agreement to provide video content featuring WMG’s world-renowned roster of artists on the Joost platform. As part of the agreement, WMG and Joost will share revenue from advertising on WMG’s Joost channels. Joost will offer a number of channels featuring WMG’s artist and music-based content, each specific either to genre, record label or artist as well as content outside of WMG’s roster. Currently available in limited beta, the Joost platform is the first to provide a completely new television experience online. It combines the long-form video channels of traditional television with the interactivity and on-demand components made possible by the Internet.
Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.
In making the announcement, Michael Nash, Senior Vice President, Digital Strategy and Business Development, WMG, said, “The creators of Joost have done a brilliant job of including all the key players involved in distributing video content on the Internet, and we are excited to be a part of the development of this new platform. Partnering with them gives us a great opportunity to capitalize on the momentum of video-based content distribution and offer consumers the breadth and depth of our music video catalog as well as exciting new video content created for the platform. As we continue to transform Warner Music Group into a more dynamic, interactive provider of music-based multi-media content, this partnership helps us offer new and broader audiences more of our artists’ content, while benefiting our artists and protecting copyrights.”
“Warner Music Group is a key partner for Joost, and has been from day one,” said Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost. “WMG is a digital innovator focused on growing the relationship between musicians and music lovers. They empower musicians to communicate in new ways and across new mediums to their fans. We’re delighted to add WMG’s fantastic programming to the Joost platform and in turn, introduce WMG artists and labels to a global audience.”
Source: http://www.marketwire.com/
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The number of deals that Joost is getting is beginning to pile up. Even at launch they should have a compelling lineup. And given how popular Joost is now even when it hasn’t even been released is quite staggering.
Joost is definately going to do well. Even if I think it needs a lot of improvements.
[...] Warner Music Group over Joost: the major will offer WMG video contents and share the revenue from advertising on it. [source] [...]