Warner’s Digital Watchdog Widens War on Pirates
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LOS ANGELES, April 1 – Hollywood studios spend millions every year trying to get people to watch their movies. At Warner Brothers Entertainment, Darcy Antonellis is trying to get them to stop watching – illegally, that is.
Ms. Antonellis oversees the studio’s growing worldwide antipiracy efforts as Hollywood’s attention shifts from bootleg DVDs made in China to the problem of copyrighted television and movie clips showing up on sites like YouTube and MySpace.
Many entertainment companies are growing impatient watching companies like YouTube distribute clips of movies and television shows free. Warner’s emphasis shifts depending on where piracy is most rampant. Ms. Antonellis was there; she is the piracy liaison for Warner to the Motion Picture Association of America, the industry’s lobbying group.
For her part, Ms. Antonellis and her team review all the deals Warner seeks, particularly those online and for distributing content over mobile phones. When it comes to YouTube, Time Warner is in a delicate position. Ms. Antonellis is the rare Hollywood executive who never planned on a studio career.
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Source: http://www.nytimes.com/