World Championship Sports Network and Joost Partner to Deliver Sports Content
Source: http://home.businesswire.com
WCSN Continues to Expand Reach to Audiences through Multiple Distribution Platforms
SANTA MONICA, Calif.–(BUSINESS WIRE)–World Championship Sports Network (WCSN), the premier destination for fans of Olympic and lifestyle sports, and Joost, the worlds first broadcast-quality, free-to-air Internet television service, today announced an agreement in which WCSN will provide a variety of sports content via Joosts innovative, global distribution platform. Through this partnership, WCSN will deliver short-form segments and editorial content from WCSNs extensive library featuring over 60 different Olympic and lifestyle sports.
The deal with Joost marks another substantial step for WCSNs aggressive strategy to expand its presence via alternative distribution platforms that reach todays audience. From partnering with cable operators and broadcast stations to online video-sharing sites and cutting-edge broadband platforms, WCSN now extends its content to Joosts global online community with more than 300 World Cup, 60 World Championship and 50 Grand Prix events scheduled to be broadcast in 2007 from around the world, that also includes athletics (track & field), gymnastics, cycling, skiing and swimming, as well as martial arts, beach volleyball, motorsports, rowing, wrestling and more.
This relationship with Joost not only significantly broadens our reach to a far greater and more diverse community of fans who are passionate about lifestyle and Olympic sports, but also continues to underscore our commitment in finding the best ways to reach audiences in todays tech savvy age, said Claude Ruibal, Chairman and CEO of WCSN. We are pleased to partner with a leading-edge platform that can deliver WCSNs high-quality and entertaining content over the Internet in an innovative, full-screen environment and drive increased interest for such great sports and the athletes who compete in them.
Were delighted to be working with WCSN and to further complement their distribution strategy, said Yvette Alberdingkthijm, executive vice president of content strategy and acquisition for Joost. WCSN will enhance Joosts sports offering and will provide our viewers with a sports and lifestyle programming that will meet their interests.
Joost, which is still in limited beta, provides a secure platform that combines the best of TV and the best of the Internet through a state-of-the-art, peer-to-peer streaming technology. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.
About World Championship Sports Network (WCSN)
World Championship Sports Network (WCSN) is the premier destination for fans of Olympic and lifestyle sports, delivering an immersive experience via exclusive live and on demand coverage of world-class competitions, interaction with top athletes and in depth access to sports news and information year round.
WCSN offers comprehensive coverage of over 60 sports disciplines through exclusive long-term programming agreements across a number of key International Federations and National Governing Bodies. Major championship events in sports ranging from athletics (track & field), skiing, swimming, gymnastics and cycling to volleyball, karate and taekwondo are featured online at www.wcsn.com and on television via WCSNs 24/7 cable sports network. WCSN also markets Olympic sports in partnership with International Federations, National Governing Bodies, local organizations, clubs, sponsors, and through related websites and publications.
WCSN has a strategic partnership agreement with Major League Baseball Advanced Media, LP (MLBAM), the interactive media and Internet Company of Major League Baseball, for its website WCSN.com. WCSNs lead investor is Polaris Venture Partners, who invest in seed, early stage and middle market companies in high growth industries. They have over $3 billion under management and currently invest in over 90 companies. For more information, please visit www.wcsn.com.
About Joost
Joost provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.
To learn more about Joost or to become a beta-tester, visit www.joost.com.