CHUM Television Gets Joost
TORONTO, March 7 /CNW/ – CHUM Television today announced that it will partner with Joost, the first global TV distribution platform, to provide CHUM programming to audiences around the world. This deal will deliver a generous sampling of programming from Canada’s premiere music and pop culture station for youth, MuchMusic, as well as content from SPACE, FashionTelevision, and CityLine – all through Joost’s customizable video platform that delivers premium video content using state-of-the-art, secure, streaming technology.
“CHUM has always been on the front lines of the multi-platform experience,” said Roma Khanna, Senior Vice President, Content, CHUM Television. “So it makes perfect sense for us to partner with Joost, since their platform is all about engaging audiences and enhancing television viewing. We’re happy to be on the ground floor with Joost.”
“CHUM, and in particular MuchMusic, offers content that will have great appeal to our anticipated audience,” said Yvette Alberdingkthijm, Executive Vice President of Content Strategy and Acquisition for Joost. “For artists and labels, Joost provides an opportunity for fans to interact with artists like never before. This kind of enhanced experience is the essence of Joost.”
“We’re very excited to reach out to new audiences and advertisers through Joost,” said Maria Hale, Vice President, Business Development, CHUM Television. “While the Joost model protects our content from piracy, we are able to extend our distribution strategy online.”
The majority of CHUM content on Joost comes from MuchMusic, which broadcasts the most interviews and performances with today’s hottest musicians and pop-culture figures in Canada. Among the offerings available on Joost will be a who’s who of international artists including Nelly Furtado, Béyonce, Red Hot Chili Peppers, P!nk, The White Stripes, Evanescence, Broken Social Scene, Fall Out Boy, and many, many more. MuchMusic’s stellar showcase of hot properties on Joost will also include the music-and-celebrity showstoppers Live@Much, Intimate & Interactive, the MuchMusic Video Awards, and MuchOnDemand; documentary shows Music Is My Life and MuchAdrenaline; as well as youth social-issues programme MuchTalks.
Additional content will come from: sci-fi channel SPACE; Canada’s first and only 24-hour fashion channel, FashionTelevision; and leading daytime lifestyle program CityLine.
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- SPACE is offering segments from shows HypaToyz, an up-close look at collectible toys; and From the Basement, which profiles the obsessions of a memorable cast of memorabilia collectors.
- FashionTelevision content includes full-length episodes featuring the designers, shows, and runway spectacles that rule today’s fashion world, including Luciana Gimenez, Pucci, Fashion Cares, Oscar de la Renta, Canada’s Next Top Model, and much more.
- Toronto’s popular daytime lifestyle show CityLine, starring Marilyn Denis, contributes full episodes dedicated to home improvement and decoration, as well as clips from engaging guests.
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More content will be added to Joost on an on-going basis.
Joost is currently available in limited beta and will launch to the world in the first half of 2007.
About CHUM Television
CHUM Television is a division of CHUM Limited, one of Canada’s leading media companies and content providers, which owns and operates 34 radio stations, 12 local television stations and 21 specialty channels, as well as an environmental music distribution division. Through international format licenses and program sales, CHUM’s original content is seen in over 120 countries worldwide and is distributed via new media platforms, including interactive television, wireless services and exclusive CHUM-branded Internet properties.
Source: CNW